Ford apologizes for advert that shows Paris Hilton smiling with glee at sight of the Kardashians bound and tied in her trunk
A brainstorming project at an advertising agency for Ford’s Figo has gone very wrong, with the final creative causing a major headache for the car company.
Posters for the compact sedan were uploaded to the internet featuring notable personalities, including reality TV starlet Paris Hilton and disgraced Italian politician Silvio Berlusconi, smiling with glee at seeing their rivals, bound, gagged and stuffed in the car’s trunk.
The shocking drawings were apparently supposed to advertise the sedan’s spacious cargo area but Ford has issued an apology and chastised the ad agency who publicized the artwork.
The offensive drawings were developed by a young creative team at JWT India, an advertising firm owned by the WPP Group.
They were uploaded to the AdsOfTheWorld website without agency or client authorization, a spokesperson for JWT told the MailOnline.
In the first drawing, celebutante Paris Hilton winks as she glances at her reality TV rivals, Khloe, Kourtney and Kim Kardashian, tied up and bound while they squeeze into the back of the car.
Then in a second drawing, former Italian Prime Minister Silvio Berlusconi gives a mischievous glance and flashes the peace sign while three scantily clad ladies, presumably prostitutes, are similarly bound and tied in the back of his trunk.
The Wall Street Journal’s Jonathan Welsh noted that the three women who appeared in the back of Berlusconi’s car were gagged while two of the Kardashians, Kourtney and Kim, just had their mouths taped.
The character most closely resembling Khloe Kardashian appears to be gagged.
A third version of the tasteless creative shows Formula One driver Michael Schumacher behind the wheel of the car while his race car rivals, Sebastian Vettel, Lewis Hamilton and Fernando Alonso suffer in the back.
Though the print artwork never circulated in any publications, the mockups were posted to the Ads of the World website.
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