Mobile Biometric Company NXT-ID, Inc. to Team With the John F. Welch College of Business at Sacred Heart University
Business School Students to Participate in Marketing Studies and Initial Testing of the Wocket(TM), NXT-ID’s Next Generation Biometrically Secure Smart Wallet
NXT-ID Inc., (OTCQB: NXTD), a biometrics company focused on the growing m-commerce market, announces it will be doing a joint project with students at the John F. Welch College of Business at Sacred Heart University in Fairfield, CT to assist with the marketing roll out of its next generation smart wallet, the Wocket™.
The Wocket™ is a new biometrically secure smart wallet designed to replace the traditional wallet and the number of cards consumers carry. Its dynamically programmable magnetic stripe, NXTCard can replace more than 100 cards and can include medical records, ID, coupons etc. that are currently kept in a wallet, with one single secure card.
In the initial phase of the project, students will research the market, the competition, and consumer trends related to the Wocket. The second part of the project will be primary research (surveys and focus groups) on the product, its features, possible marketing positioning and pricing and the final phase will be live on campus testing.
“We are delighted to be announcing this collaboration with the John F. Welch College of Business,” said Mr. Gino Pereira, CEO of NXT-ID, Inc. “It is particularly relevant as one of our initial target group of customers for the Wocket are college students and campuses where there is a unique combination of open loop and closed loop payment systems combined with a particular need for security with access control to buildings.”
“We are looking forward to working with Nxt-ID and their innovative technology,” said Kwamie Dunbar, assistant professor of Finance at the John F. Welch College of Business. “This gives our students the type of real life hands on experience that the College prides itself on.”
On January 25, 2006, Jack Welch, the former Chairman and CEO of General Electric, gave an endowment and his name to Sacred Heart University’s College of Business, which is now known as the John F. Welch College of Business.
About the John F. Welsh College of Business:
The John F. Welch College of Business at Sacred Heart emphasizes core business skills and knowledge, communications skills, and ethics. We stress hands on learning, understanding of the global marketplace, and state-of-the-art technology. The College enrolls over 950 students in undergraduate and graduate degree programs and the faculty consists of more than 40 professors, who are recognized scholars and experienced practitioners in the business world.
About NXT- ID Inc. – Mobile Security for a Mobile World:
NXT-ID, Inc.’s (OTCQB: NXTD) innovative MobileBio™ solution mitigates consumer risks associated with mobile computing, m-commerce and smart OS-enabled devices. The company is focused on the growing m-commerce market, launching its innovative MobileBio™ suite of biometric solutions that secure consumers’ mobile platforms led by the Wocket™, a next generation smart wallet designed to replace all the cards in your wallet, no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.
Visit The WOCKET website at: TheWocket.com
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