CNBC Ad Campaign for NXT-ID’s Next Generation Smart Wallet, Wocket(TM), to Start Week of May 12th
Consumers Get to Know Wocket(TM); Advance Ordering Online Available Following May 28th Press and Marketing Event at the Plaza Hotel in New York
SHELTON, CT–(Marketwired – Apr 22, 2014)
NXT-ID, Inc., (OTCQB: NXTD) a biometric authentication company focused on the growing m-commerce market, is pleased to announce today that the first series of 30 second spots on CNBC for its next generation smart wallet, Wocket™, will start the week of May 12th. The ads will be aired during prime hours on well-known segments on CNBC. Exact air- times will be announced.
The consumer get-to-know Wocket™ campaign is in advance of the previously announced May 28th press conference and marketing event to be held at the Plaza Hotel in New York City.
Mr. Gino Pereira, CEO of NXT-ID, Inc., said, “The CNBC ad campaign and the Plaza press conference event are the beginning of a national roll out for Wocket™. We feel the timing is right for consumer acceptance of a product like Wocket™ that can replace all the credit cards in your wallet and protect against identity theft. We see increasing interest in this very large emerging segment of the payment industry and we aim to be the market leader and standard in this segment.”
Wocket™ is a smart wallet in the same vein as the smart phone and smart watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices. Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.
Credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency, medical, business, contacts, coupon, and virtually any card can be protected on Wocket™. More than 10,000 cards, records, coupons, etc. and 100 voice commands can also be stored on Wocket™.
Those wishing to attend the May 28th event can email: firstname.lastname@example.org
Wocket Consumer FAQ:
What is Wocket ™?
Wocket™ is a smart wallet. Like the smart phone and smart watch, NXT-ID is introducing its innovative, patent-pending Wocket™ as the next natural step in the evolution of smart devices.
What does Wocket™ do?
Wocket™ locks all of your private information in an electronic “vault”, where only an authenticated owner can authorize access to the data. Thus, you can “lock it with Wocket™ in your pocket”, protecting your private information from unauthorized access.
What makes Wocket™ smart?
Wocket™ smart wallet protects all of your private information inside an electronic vault while reducing the number of cards in your wallet. Dynamic pairing for authentication and encrypted data transfer with other secondary devices along with a plethora of new, innovative features makes Wocket™ the smartest wallet ever devised.
How is Wocket™ different from other smart card solutions?
Wocket™ is not a smart card – it is a smart wallet. Thus, it can communicate with smart cards, but is not limited in the number, type, or method of communication of private information that typically restricts the use of a smart card. Furthermore, Wocket™ is not dependent on proximity or any other external factors to secure and choose soft-cards containing private information.
How is Wocket™ different from other digital wallet solutions?
Rather than replace a wallet as many “digital wallet” technologies attempt to do, we chose to improve the wallet. Unlike other digital wallet solutions that depend on connectivity to choose a payment account, Wocket™ does not depend upon the cloud to select or make a payment.
Does Wocket™ require another device, such as a cell phone?
No. Although Wocket™ does not require any other peripheral for security or “proximity sensing”, Wocket™ can authenticate with secondary devices prior to transaction as an additional step in security as well as utilize a Wocket™ app on other devices to select or manage a soft-card, all without revealing private information.
How do I access my private information?
A combination of biometrics, personal PIN or pattern provides multi-factor security for your Wocket™. Once Wocket™ verifies your identity, you can simply select whatever soft-card or information you want from the touch screen display, or in some configurations, your voice command.
How many cards can be securely stored on a Wocket™?
Up to 10,000 cards, records, coupons, etc. and up to 100 voice commands can also be stored on Wocket™. More can be supported with optional additional memory.
The full Wocket product FAQ is available at: nxt-id.com/wocket-faq/
Interested consumers can also sign up for product info and news alerts in anticipation of the product. Advance ordering will be available following the May 28th event. http://www.wocketwallet.com/
About NXT- ID Inc. – Mobile Security for a Mobile World:
NXT-ID, Inc.’s (OTCQB: NXTD) innovative MobileBio™ solution mitigates consumer risks associated with mobile computing, m-commerce and smart OS-enabled devices. The company is focused on the growing m-commerce market, launching its innovative MobileBio™ suite of biometric solutions that secure consumers’ mobile platforms led by the Wocket™ ; a next generation smart wallet designed to replace all the cards in your wallet, no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval. http://www.wocketwallet.com/
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