Digital Caddies Announces Completion of Successful Callaway Advertising Campaign
Digital Caddies, Inc. (OTC Pink: CADY) (PINKSHEETS: CADY), a leader in on-course delivery of technology services and content to golfers, is pleased to announce the results of an eight week Callaway advertising campaign launching their new Alpha 815 driver.
“Digital Caddies delivered a mix of 143,000 full-screen video ad impressions, 6 million banner ad impressions and 5.8 million activation tile impressions, to achieve Callaway’s goals of both brand awareness and data capture,” reported Terry Olson, publisher of Digital Caddies. “An overwhelming 71% of all respondents reported viewing the Callaway video ad during their round which confirms golfers are actively engaging with our interactive screens. The data capture portion of the campaign was equally successful as hundreds of golfers shared their names and email addresses, entering them into a drawing to win an Alpha 815 driver.”
Digital Caddies is pleased to introduce the 11 lucky winners here along with a few of their testimonials about the platform:
Colleen Spiegelhoff – “My husband and I played at PGA National in December and used the Digital Caddies GPS technology supplied on our cart for the round. We found the Digital Caddie to be very accurate (we checked it with our laser for the first few holes before we trusted it!). It made for quicker club selection, just the way we we like it! I am very excited to win the Callaway Alpha 815 and can’t wait to use it!
Fred Valdez – “My experience with the Digital Caddies GPS technology at the Boulders Golf Club was a great treat! The ability to see what’s ahead and get an accurate distance, etc. helped my game immensely. The system was easy to learn and use. I’m not a tech person by any stretch, so the Digital Caddies GPS was a real joy and benefit. Many thanks for the opportunity to try it out.”
Dave Hanna – “The Digital Caddie is easy to use with great visual views of fairways and greens, along with accurate yardages to landmarks.”
Jason Leap – “Digital Caddies gave me the precise distance to navigate Grapevine Golf Course for the first time… Accurate Distance, Perfect Shots! Thank you Digital Caddies and Callaway Golf.”
George Myers of Alhambra Golf Club in California
John Overmyer of Arroyo Golf Club in Nevada
Michel Marceau of Indian Springs Golf Club in Florida
Rick Gomez of Lookout Mountain Golf Club in Arizona
Darryl Gordon of River Ridge Golf Club in California
Jay Miller of The Revere Golf Club in Nevada
David Maltz of PGA Estates in Florida
About Digital Caddies :
Digital Caddies currently has installed more than 12,000 interactive screens installed on over 175 courses in the top 20 DMAs across the country. This network of screens provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics. For more information about Digital Caddies, please visit www.digitalcaddies.net.
The top 10 gadgets from CES 2015
The ATIV One 7 Curved computer is on display at the Samsung booth during the International CES last week in Las Vegas.
With 170,000 attendees and more than 3,600 exhibitors at CES 2015, one might overlook a gadget or two. With this disclaimer, here is this year’s list of the Top 10 Gadgets:
1. Volvo Connected Bicycle Helmet Three Swedish companies – Volvo, Ericsson, and POC – jointly developed this bicycling safety warning system, a welcome development given the 50,000 cyclists who are injured or killed each year in the United States. The helmet and vehicle connect and communicate using a smart phone app (Strava) and the cloud. If the vehicle is on a collision course with the bicycle, the system warns the driver, auto-brakes the vehicle and activates an alert light on the helmet. The system combines Ericsson’s communication technology with POC’s experience making protective gear for cyclists and it is now standard in Volvo XC90 models. Hopefully, other auto manufacturers will incorporate this system.
2. Bracketron’s EZCharge Dual Two-Way Port This charger plugs into the 12-volt port in your car (nothing new). The nifty features of this charger are two USB ports that each accept the USB connector no matter which side is up when inserted. A bit pricey at $20.
3. Kodak’s PIXPRO SP360 Action Cam This small video cam (about the size of a Rubik’s cube) can do 360 degrees of filming in full HD/1080p using a single lens. It has Wi-Fi connectivity and can be controlled wirelessly with Android devices. It costs $349 at Radio Shack or Best Buy. (And it’s worth noting that Kodak is back, licensing its technology and brand with product developers.)
4. Slow Control’s Baby Glgl Bottle This baby bottle is enclosed in a hard plastic sleeve with an inclinometer that tracks the angle of the bottle and the weight. It helps protect against gas or colic by ensuring that the baby is not gulping in air; the bottle lights up with arrows when the angle should be adjusted to make sure the baby is sucking in only milk. Uses three batteries and costs about $100.
5. Weego Jump Starter Battery Pack (Professional JS18) This 12-volt lithium battery will fit in the glove compartment of your car. It comes with clamps and other accessories and can charge a 6.4-liter gas engine and a 4.8-liter diesel engine. You can also charge smart phones and laptops. Charging time for the battery pack itself is five hours. Costs is $190.00 on the Weego website.
6. Oculus Rift VR HeadsetThis headset takes the viewer to a virtual world of games and other VR programming. Gaming is the first market for the headset, but there are already Hollywood studios exploring the creation of VR content, such as movies and television episodes, that would take the viewer to virtual worlds. The Oculus booth attracted lots of attention at CES 2015. Not inexpensive, however, at $350.00.
7. WiTricity Rezence Wireless Charging Several technology companies displayed and promoted wireless charging, including Intel and Qualcomm. I received a close-up demonstration from WiTricity of its magnetic resonance repeater technology for room-scale wireless charging. A source repeater connected to a power source can be integrated into carpeting and floor tiles and then transfer power to a capture repeater underneath a desk, countertop or other surface. Placing your electronic device on the desk surface will wirelessly charge the device. Intel has partnered with WiTricity.
8. Chamberlain’s MyQ Garage Door Opener This is not your father’s garage door opener. Using Wi-Fi and your smart phone, you can check to see if the garage door is open and open or close the door from anywhere in the world. This is a do-it-yourself product that integrates with Apple’s HomeKit and sells for about $130.
9. NXT-ID’s WOCKET Smart Wallet This electronic wallet from NXT-ID, a mobile security company, can hold electronic versions of hundreds of credit and other cards yet is small enough to fit in your back pocket. It has a card reader, scanning capability, and a physical “universal” card. Credit cards can be swiped through the card reader to capture the electronic data needed to pay by credit card, meaning you can leave your cards at home. Other cards and identifications can be scanned into this smart wallet, too. For now, this can only be pre-ordered on the NXT-ID website. Not sure what you do when a cop pulls you over and asks for your driver’s license, though.
10. Minidrones. Drones (also known as UAVs, or unmanned aerial vehicles) seemed to be everywhere at CES 2015, but the two drone manufacturers that caught my attention are Parrot and Zano. Parrot had a cool demonstration of multiple Rolling Spider MiniDrones flying around and over several MiniDrone Jumping Sumos. FreeFlight3 is an app used to control the MiniDrones. Product reviews indicate there may be problems with battery charging time and holding the charge (maybe a little as eight minutes). Costs about $100 from Amazon. Zano’s Nano Drone is getting off the ground with Kickstarter funding. Tilting your phone can direct the movement of the drone. Looks like fun.