Digital Caddies Announces Completion of Successful Callaway Advertising Campaign
Digital Caddies, Inc. (CADY), a leader in on-course delivery of technology services and content to golfers, is pleased to announce the results of an eight week Callaway advertising campaign launching their new Alpha 815 driver.
“Digital Caddies delivered a mix of 143,000 full-screen video ad impressions, 6 million banner ad impressions and 5.8 million activation tile impressions, to achieve Callaway’s goals of both brand awareness and data capture,” reported Terry Olson, publisher of Digital Caddies. “An overwhelming 71% of all respondents reported viewing the Callaway video ad during their round which confirms golfers are actively engaging with our interactive screens. The data capture portion of the campaign was equally successful as hundreds of golfers shared their names and email addresses, entering them into a drawing to win an Alpha 815 driver.”
Colleen Spiegelhoff – “My husband and I played at PGA National in December and used the Digital Caddies GPS technology supplied on our cart for the round. We found the Digital Caddie to be very accurate (we checked it with our laser for the first few holes before we trusted it!). It made for quicker club selection, just the way we we like it! I am very excited to win the Callaway Alpha 815 and can’t wait to use it!
Fred Valdez – “My experience with the Digital Caddies GPS technology at the Boulders Golf Club was a great treat! The ability to see what’s ahead and get an accurate distance, etc. helped my game immensely. The system was easy to learn and use. I’m not a tech person by any stretch, so the Digital Caddies GPS was a real joy and benefit. Many thanks for the opportunity to try it out.”
Dave Hanna – “The Digital Caddie is easy to use with great visual views of fairways and greens, along with accurate yardages to landmarks.”
Jason Leap – “Digital Caddies gave me the precise distance to navigate Grapevine Golf Course for the first time… Accurate Distance, Perfect Shots! Thank you Digital Caddies and Callaway Golf.”
George Myers of Alhambra Golf Club in California
John Overmyer of Arroyo Golf Club in Nevada
Michel Marceau of Indian Springs Golf Club in Florida
Rick Gomez of Lookout Mountain Golf Club in Arizona
Darryl Gordon of River Ridge Golf Club in California
Jay Miller of The Revere Golf Club in Nevada
David Maltz of PGA Estates in Florida
About Digital Caddies:
Digital Caddies currently has installed more than 12,000 interactive screens installed on over 175 courses in the top 20 DMAs across the country. This network of screens provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics.
For more information about Digital Caddies, please visit: DigitalCaddies.net
For more information: finance.yahoo.com/digital-caddies-announces-completion-successful
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