SKECHERS Partners with JAKKS Pacific to Launch New Line of Twinkle Toes Branded Dolls
SKECHERS USA, Inc. (NYSE:SKX) today announced that it has partnered with leading U.S. toymaker JAKKS Pacific, Inc. (Nasdaq:JAKK) to launch a new line of dolls based on SKECHERS’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up SKECHERS Twinkle Toes shoes that complement their bright personalities.
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Twinkle Toes branded doll featuring light-up shoes (Photo: Business Wire)
Additionally, SKECHERS and JAKKS have partnered to create original digital media content that is animated by the state-of-the-art production team Cosmic Toast Studios. Beginning in July, 11 webisodes featuring the Twinkle Toes doll characters will be released bimonthly on TwinkleToesUSA.com. Each webisode will follow the adventures of the four “Twinkle Girls” as they encounter life lessons and themes such as friendship, the importance of education, and setting goals.
“We’re thrilled to see our most popular SKECHERS Kids character brought to life in this new Twinkle Toes doll line from JAKKS Pacific,” said SKECHERS president Michael Greenberg. “Twinkle Toes has consistently been our top performing children’s footwear line since its introduction in 2008, and the global success is evident not only from the popularity of the footwear collection, but also with the broad appeal of the Twinkle Toes character. JAKKS’ Twinkle Toes doll collection and webisodes will allow children to use their imaginations and interact with their favorite SKECHERS character in an exciting new format.”
“Kids already know and love the Twinkle Toes character, and we are thrilled to partner with SKECHERS to create engaging content, and bring these fun and loveable characters to life,” said Stephen Berman, Chief Executive Officer, JAKKS Pacific. “JAKKS is bringing creativity and innovation to this franchise to extend children’s love of the Twinkle Toes brand in a whole new way.”
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