Green Cures & Botanical Distribution Announces Executive Management Team

Green Cures & Botanical Distribution Announces Executive Management Team

WINNETKA, CA / ACCESSWIRE / October 6, 2015 /

Green Cures & Botanical Distribution Inc. (OTC PINK: GRCU) (“Green Cures”), Green Cures announces today the official appointment of Joe Tragesser as the company’s Chief Executive Officer. Joe brings with him more than three decades of world-class consumer products experience. GRCU has also appointed Aymar Yoboué as the company’s Chief Financial Officer. Aymar has 13 years of professional financial domestic and international experience with investment banks, industrial and technology companies.

Joe’s impressive record attests to an empowering, professional leader with a strong focus on results, and who has consistently succeeded to turn around and ignite businesses and brands. Tragesser is an experienced food and beverage executive with over 35 years of senior leadership roles and an exceptional track record with some of the largest consumable products companies, as well as food and beverage distributers.

Joe’s extensive background consists of 29 years with Hostess Brands as a District Sales Manager before becoming Vice President of Marketing and Director of Sales for BCU Food Brokers and currently serves as President for Continental Food & Beverage Brokers, which is his own company.
As District Manager, Joe managed 7 different locations throughout the Southwestern regions. He spent time developing relationships with all major and smaller grocery chains. Those accounts included: Ralphs, Food 4 Less, Stater Brothers, Costco, Wal-Mart, Target, Sam’s Club, Vons, Albertsons, Superior Warehouse and many other chains. Joe also worked closely with C-Store accounts such as 7-11, Circle K, and Arco AmPm. Joe was responsible for one of the largest institutional divisions in the west, which required personalizing service and product to individual accounts. Those institutional accounts consist of: restaurants, hospitals, casinos, amusement parks, prisons, government accounts, cruise sips, airlines, Amtrack, and school districts.

Joe has also been involved with several beverage companies. Specifically Tea Aroma / Maxpresso bringing them into Unified Southern California and reducing their distribution fees from 22% to 9% allowing them several new customers through both Unified and Kay Hee in Northern California. Tragesser is also the exclusive broker for Hard Rock Energy Drink (same owner as the Hard Rock Café, (which is the Seminole Indian Tribe in Florida) in California, Nevada and Arizona. Du Be Energy Shot; is a hemp infused energy shot, to which Continental Food & Beverage Brokers and affiliates have the exclusive distribution rights to distribute in California in addition to export rights as well. Joe also has an association with Liquid Nitro Energy Drink and Shots, as well as Vittorio Coffee, which happens to be the number one coffee in Australia.

Joe’s top priorities will be accelerating the company’s performance and advancing GRCU’s evolution. To greatly expand business partnerships and make strategic decisions that expand GRCU’s potential.
Mr. Tragesser stated today, “Having spent my entire career in the consumable products industry, I look forward to leveraging the products GCRU will create and has developed to take advantage of the enormous market opportunity in front of us. The consumable products industry is facing many consumer shifts and the strategic plan of the direction of the company will undoubtedly take advantage of those changes in unique and compelling ways.”

He further stated, “As we seek to aggressively move GRCU forward and establish the company as a top consumable products company, I am committed to delivering high quality services and innovative solutions to our stakeholders. We are a company lead by a purpose to make a positive and meaningful impact that matters to everyone. A big part of my job is to accelerate our ability to bring our products to our customers more quickly. This is a pivotal time in the company’s history. I am confident that GRCU and its stakeholders will benefit as we continue to accelerate our distribution and execute on our strategy.”

Joe is a Cal State Northridge graduate and holds an A.A. from Los Angeles Pierce College.
Aymar Yoboué will step into the CFO seat at GRCU. Aymar will oversee the broad finance function, and investor relations and will work along side of Joe Tragesser to put the company on a strong financial footing. He was most recently CFO at CommonDesk LLC, an enterprise software company based in New York city and brings more than13 years of experience acquired at financial services, fortune 50 and startups.

Aymar wide ranging experience and expertise make him another valuable addition to GRCU. At CommonDesk LLC, Aymar was key in optimizing the capital structure and informed the company’s pricing and go-to-market strategies. Over his career, Aymar held positions in investment banking (private placements) Research, and Capital Markets (Trader, Business Analyst) and is very familiar with capital markets’ regulations, psychology and behavior. A big picture sensibility with a razor-like attention to details, he speaks and understands the language of the market, which is crucial at a moment when GRCU is reconnecting with the investment community.

Aymar Yoboué stated, “I am eager to execute the company’s growth strategy plan going forward and reconstruct operations and the cost structure for long-term growth. I am excited to work with Joe, as we continue to make significant changes to transform services, to deliver high quality meaningful results for our stakeholders and raise the bar for GRCU.” Aymar further stated, “In addition to overseeing the financial function of the company, I look forward to working on expanding the company’s visibility in the marketplace with a focus on institutional investors and evaluate, structure and assimilate new opportunities in this rapidly growing industry that can further drive shareholder value. I am thrilled to play a part in GCRU’s dedication to strategic growth and its commitment to positively impact all our stakeholders.”

Aymar graduated with a Maîtrise in Applied Economics from Université Paris IX Dauphine (France), and subsequently completed a MBA Finance from Howard University and an MPA at Harvard University.

About Green Cures & Botanical Distribution Inc.: 

Green Cures & Botanical Distribution Inc. is a development stage company that retails and wholesales hemp-infused nutritional, botanical, sports, and body care products. The company is currently Web-based and focuses on online retailing. Green Cures & Botanical Distribution Inc. operates a diverse portfolio of products and services within the botanical and cannabis industry, as permitted by law. From concept to production and distribution, Green Cures & Botanical Distribution Inc. is continuously creating and introducing products that promote a healthy life style.

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