Rocky Mountain High Brands, Inc. (RMHB) to Launch Campus Brand Ambassador Program
DALLAS, TX — (Marketwired) — 10/19/15 —
Rocky Mountain High Brands, Inc. (OTC PINK: RMHB) announced today the launch of their college campus marketing program, Rocky Mountain High U (http://rockymountainhighu.com), which will allow the Company to open marketing and distribution channels to 18-24 year olds. This program has been designed in a similar way to the campus brand ambassador programs other major energy drink companies have found success with.
Robert North, the director of the Rocky Mountain High U program, said, “We have set up our program in a way that everyone wins; distributors make good margins, the college students/brand ambassadors can make good money while still attending classes, and Rocky Mountain High U will benefit from increased sales and brand awareness.”
The program will allow college students to register as affiliates, gain access to educational materials about entrepreneurship, personal finance, and marketing. The students will be able to give out samples during finals week, host events, and sell product to other students.
“The site will be the central hub of activity for the brand ambassador program. It has been setup to allow brand ambassador registration, screening, and communication. It also automatically separates orders placed by university, which will allow for efficient order routing to the respective area’s primary distributor,” explains Joshua Slate, founder SlatePeak, LLC, the web development company behind Rocky Mountain High U.
Young adults are among the company’s greatest demographics to market to, and according to research done by Kathleen E. Miller in 2008, 39% of college students had consumed an energy drink in the past month. Energy drink consumption has continued to rise year over year since 2008 as well. Opening up this direct channel to getting RMH drinks in college campuses will offer great exposure to this target demographic.
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About Rocky Mountain High Brands, Inc.: Our Mission is to be the premier Hemp-Infused Beverage Company in the World.
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