DALLAS, TX–(Marketwired – Oct 26, 2015) –
Rocky Mountain High Brands, Inc. (OTC PINK: RMHB) announced today that the new ‘Snow Flake’ graphic cans of Rocky Mountain High beverages will be produced this week. The new graphic design is targeted specifically for large National / Regional retail accounts. The production run will also feature the introduction of a white can with colored mountains for all five (5) products, an infusion of 100 mg of hempseed extract in each can versus the previous 50 mg, the brand new 15 calorie Mango Energy drink sweetened with stevia and agave nectar, and now both energy drinks will contain 120 mg of caffeine.
The New Mango Snow Flake Can can be seen here: RockyMountainHighBrands.com/products
“A record breaking expanded production run of 96,000 cases will be produced this week,” said Tom Shuman, President and CEO of RMHB. “The production run will now allow us to move into Phase 2 of our marketing strategy. Phase 1 was to change the corporate name from Totally Hemp Crazy to Rocky Mountain High Brands to provide the company easier access to larger corporate retail accounts, and to build brand equity in one brand name — Rocky Mountain High. The second part of the plan is to introduce the new Snow Flake can design to Regional and National Accounts in an effort to expand our original target market beyond just 18-34 year olds, and to provide all retailers with a consumer friendly can that will experience less resistance to ‘family oriented’ retail operations that sell products with a more diverse age demographic. Rocky Mountain High will continue to produce the ‘Hemp Leaf’ can, and carry two separate inventories of our products, so as to also satisfy those retailers that wish to portray a bit more ‘edgy’ version of our brand and beverages. We also plan to increase the size of our can to 16 ounces in the not too distant future.”
Todd Kornely, Vice President of Sales, stated, “Producing an alternative can design to increase distribution, sales and market share is straight from the playbook of the ‘Big Soda Companies’ like Coke, Pepsi and Dr Pepper. We have already received pre-orders from a number of our distributors for the ‘Snow Flake’ can graphic; stay tuned as we will be making announcements very soon regarding new distribution partners and retailers, as soon as they receive the new product and are able to stock them on store shelves. Due to pre-orders for the new ‘family-friendly’ can design, we anticipate the current production run will sell out in record time.”
RMHB Founder, Jerry Grisaffi, was quoted as saying, “These are exciting times for the company. All of the new production will include a 100% increase of hemp seed extract. The energy drink products will now feature 120 mg of caffeine, the addition of a new can graphic to appeal to a new and larger demographic consumer and retailer group, plus the development of additional products that we will be adding very soon to our hemp-infused portfolio.”
For Rocky Mountain High Distribution Contact:
Todd Kornely: (972) 804-9620
For Rocky Mountain High CBD Opportunities:
Jason Robillard: (303) 665-5828
About Rocky Mountain High Brands, Inc.:
Our Mission is to increase shareholder value by being the premier Hemp-Infused Beverage Company in the World. RMHB formerly traded as THCZ.
Visit our Corporate Website at: RockyMountainHighBrands.com
Visit us at our Facebook page: facebook.com/rockymountainhighbrands
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