Blackhawk Network Acquires Netherlands-based DIDIX Gifting & Promotions
Acquisition of EU promotions and gifting company to meet consumer demand for local, leisure-themed gift cards
PLEASANTON, California, Nov. 19, 2015 /PRNewswire/ —
Prepaid and payments company Blackhawk Network announced today that it has acquired DIDIX Gifting & Promotions. DIDIX, based in the Netherlands, issues and markets leisure-themed gifts and promotions using a prepaid card that can be redeemed to pay for services at multiple leisure outlets, including regional retailers, restaurants, cinemas and spas.
DIDIX is a market leader in developing gifting and promotional products and brands across the Netherlands, the United Kingdom, Germany and Belgium. It issues a number of top selling gifting products across leisure-brand categories with brands like Restaurant Choice in the UK, RestaurantCadeau, BioscoopCadeau, De Nederlandse Sauna Cadeaubon and Momento in the Netherlands, Restaurant Geschenk in Germany and CinemaCadeau in Belgium.
“We’re delighted to have acquired such an innovative, high-growth company with an excellent culture, management team and focus,” said Matthew Howe, managing director, Europe at Blackhawk Network. “This acquisition expands Blackhawk Network’s growing footprint in international markets and strengthens our position as an innovator in the gift card space.”
DIDIX products are sold to millions of consumers each year directly through retail, online and business-to-business (B2B) channels. Through the acquisition, Blackhawk Network intends to expand DIDIX’s reach by selling its products through Blackhawk’s extensive network of B2B, retail and digital channels.
“Strategic partnerships with retailers, cinema chains and restaurants are the backbone of our business,” said Jonathan Kenny, CEO, DIDIX. “We’re thrilled to become part of Blackhawk and benefit from its partnerships with popular and well-loved brands to complement our leisure-themed gifting and promotion experience.”
For more information, visit: http://www.didix.com.
About Blackhawk Network:
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets.
About DIDIX Gifting & Promotions:
DIDIX is a market leader in the issuing of leisure themed gift cards and promotions in the Netherlands, the United Kingdom and Belgium. DIDIX owns several well-known gifting brands such as RestaurantCadeau, BioscoopCadeau, De Nederlandse Sauna Cadeaubon, De Nationale Kadobon, Beauty&ParfumCadeau, CinemaCadeau and Restaurant Choice and experience activities boxes such as HEMA Lekker Weg and Momento.
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