Mr. Riley has over 20 years of experience in the food, beverage and nutraceutical industry. He has worked with his family’s multi-generational food brokerage company, the Joseph W. Riley Company, which generated annual sales of $500 million. After the sale of the brokerage company, he managed a pet products company, Glamour Kitty Products, growing the business from a single product to multiple line extensions, and from regional to national markets, making it the sixth largest company in its category. In recent years, Mr. Riley has been instrumental in helping consumer products companies launch and succeed in the marketplace through his relationships with retailers and his strong network of resources that has helped propel companies and their brands.
Brendon Riley’s states that, “People are looking for healthy alternatives, non- addictive treatments that are safe and legal. This product reaches a large demographic, including athletes, the elderly, prescription dependent people and families. Society is ready for a product like this. Progressive retailers, seeking innovative, unique and different products lines, will need to get behind us to support this product getting to the market. After experiencing and seeing how CBD has benefited my family and friends, I am convinced. To be blunt, people are tired of using heavy drugs in their fight for better health, and that’s where I believe Endexx and CBD Unlimited are forging a path in the educated consumer market for natural products.”
Todd Davis, CEO of Endexx, stated, “Endexx has now established a successful early stage footprint in the retail space. We have secured our key product and sourcing partners and have positioned the company to scale up to meet the demand of commercial level retail customers. Brendon has already helped develop and drive sales of product lines in all categories Endexx is pursing, including health and wellness, sports nutrition, nutraceuticals, and pet care markets. He leads a network of well-established food and beverage brokers that sell in all major retailers in the US, and will provide critical expertise in leading our commercial sales strategy while going to market with our CBD line of products. Distribution is the key to Endexx’s success in this exciting new market, and we believe Brendon provides the necessary skills and network to achieve this objective.”
After launching CBD Unlimited, revenues grew at roughly 20% per month through November. In December 2015, the Company initiated a campaign to bring its products into small retail health food, vitamin and wellness stores. By February 2016, Endexx established customer retail stores in approximately 10 states, with more than 50% of the stores acting on repeat orders within the first 30 days. Since launching the program, Endexx has received high product demand and sales have increased 50-100% per month for both retail and wholesale accounts.