Soft Drink Industry Faces Continued Weakness

As Coke, Pepsi, Dr Pepper battle for Beverage Leverage, Other Options Pour In

By Karen Robinson-Jacobs/Laurie Joseph

Each of the Big Three soft drink makers — Coke, Pepsi and Dr Pepper — has a significant presence in North Texas.

Plano is home to the Dr Pepper Snapple Group and PepsiCo’s snack division, Frito-Lay. Atlanta-based Coke has six facilities here, including distribution centers and a syrup plant.

The soft drink industry faces continued weakness in the sales of its main product — soda — due to concerns about calories, sugar and artificial sweeteners.

So each company is looking for other items, such as snacks and energy drinks, to bolster total sales.


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