Mom and Dad Love Tea But the Kids Love Coffee in England!
Almost 30 years ago, the New York Times nodded to a curious trend that many older English folks were growing concerned about. A British pastime was losing its luster, largely because it was falling out of favor with younger people who hadn’t the time — or really the interest — to prolong the tradition. “We’re a graying bunch, we tea drinkers, I’m afraid,” Derek Cooper, a well-known British food writer.
Cooper was a tea lover, but his kids preferred coffee. And that dynamic was growing all too common. Between the mid-1970s and the 1980s, tea consumption fell by 20 percent in the United Kingdom. Meanwhile, the country’s taste for coffee was blossoming, so much so, in fact, that in 1986 coffee sales in the U.K. outpaced tea sales for the first time in history.
The generational sipping gap was both real and really pronounced. But fast-forward to today and you see that the trend was also only just beginning.
Coffee is taking the United Kingdom by storm and British people are becoming hooked! It’s fresh, it’s hip, and it’s exciting – The Café scene that so many Americans embrace is reshaping the culture of the UK. And with 70 million cups of coffee consumed each day in the UK, the common satirical stereotype – a proper Briton drinking tea from fine china – couldn’t be a more inaccurate depiction of today’s British culture.
Spearheading the Coffee craze in the United Kingdom is a brand named The Department of Coffee and Social Affairs, DOCASA, Inc. (OTCQB:DCSA). With a mobile app handling payments and orders, and apparel, and 13 locations in London, with a 14th location just released in Canary Warf, DOCASA is on the precipice of becoming one of the biggest coffee brands in the UK. DOCASA has been awarded London’s Top CoffeeHouse accolade – as voted for by the public – in Harden’s London Restaurant Awards 2016.
With aggressive expansion and a focus on quality and culture, DOCASA, Inc. (OTCQB:DCSA) is following the same pattern that Starbucks (NASDAQ:SBUX) did in its infancy. Starbucks opened its first location in 1971 and by 1988 had grown to 33 locations. DOCASA, Inc. has reported revenues for the three months ending 2016, of $810,214, with just 13 operating locations. Similarly, Starbucks reported revenue of $1.3 million in 1987, for the year, with 17 operating locations. DOCASA is taking initiatives early, from a technological standpoint, with their fully functional mobile app. Much like the Starbucks app, the DOCASA app allows consumers to pay for their coffee without needing a wallet. In addition, consumers can accumulate rewards on purchases, find locations, and refer friends – all within the app.
In a play similar to Keurig GreenMountain, Inc., (NASDAQ:GMCR), DOCASA, Inc. (OTCQB:DCSA) has positioned itself to take market share in the instant brew, k-cup & coffee pod market. DOCASA’s subsidiary, The Department of Coffee and Social Affairs, is offering their award winning coffee in single serve Nespresso pods. The Nespresso machine by Nestlé (OTCMKTS:NSRGY) is a direct contender to the Keurig machine. DOCASA understands that convenience is a top priority for consumers and the Company is prepared to bring the same coffee shop quality to the single-serve market.
Less known about The Department of Coffee and Social Affairs is the meaning behind the second part of the name ‘Social Affairs’. DOCASA, Inc. (OTCQB:DCSA) engages in humanitarian work in the UK and abroad through volunteering and international charities. One notable charity is the award-winning UK CharityPump Aid organization which provides clean water to over 1.35 million of the poorest people in Sub-Saharan Africa. The Company works on a number of joint awareness and marketing campaigns to raise awareness and fund the Pump Aid organization.
DOCASA has come a long way since their first cup of coffee was served in December of 2010. As of March 22nd, 2017, the total number of coffee shop locations will be 14, with the addition of the Canary Wharf location; positioned at the offices of a leading Fortune 500 company. DOCASA, Inc. (OTCQB:DCSA) plans to open in excess of 150 coffee shops in the UK over the next 3-5 years as part of its roll out strategy to become a prominent player in the $10 Billion Dollar United Kingdom specialty coffee market. DOCASA, Inc. is also pursuing franchising and licensing options for its branded shops and premium products outside of the UK. With the United Kingdom specialty coffee market expected to grow in excess of $20 Billion by 2025, DOCASA, Inc. (OTCQB:DCSA) is looking like an opportunity at these levels.